A Stylo-Semiotic Analysis of Selected Nigeria Movie Advertisement Posters

Abstract

Humans have always been curious about the meaning of their existence, leading them to create signs and systems of signs, such as language, myths, and art. This paper explores how semiotics can be used to promote and advertise ideas, focusing on how signs work in visual communication, like movie posters. Using a multimodal discourse approach, the study shows that when semiotic elements are used effectively, they can strongly influence how people understand and engage with a concept. The findings suggest that well-designed semiotic images make any subject more appealing and widely recognised. The study concludes that semiotic analysis not only reveals the layered meanings in visual media but also empowers creators to craft more impactful and culturally resonant messages.