Assessment of Public Relations Strategies Adopted by Zitra Analytics and Consulting Limited Abuja in Building Corporate Image

Abstract

The study examined the public relations strategies employed by Zitra Analytics and Consulting Limited, Abuja, in enhancing its corporate image. The objectives include identifying the public relations strategies adopted by Zitra Analytics and Consulting Limited, Abuja, in building its corporate image; assessing their effectiveness and influence; and examining the challenges encountered in implementing these strategies. The persuasion theory guided the study. A survey research design was employed, with data collected from 27 participants through the deployment of a questionnaire. The study revealed, among other things, that Zitra Analytics and Consulting Limited, Abuja, regularly engages in public relations practices, which implies that the organisation has a knowledge of the need to practice public relations. Some public relations strategies include word-of-mouth, media relations, corporate social responsibility, and branding of vehicles, equipment, and shirts, as well as maintaining a beautiful environment and fostering community relations. The study concluded that the public relations strategies adopted are on a high scale; thus, the nature of adoption and utilisation of public relations strategies has influenced the effective management of the company on a high level. It was recommended that the organisation include more public relations strategies as a priority in its management function and as part of its leadership, as this would make the organisation more proactive and increase productivity.