The Role of Communication in Achieving Open Defecation-Free Communities: A Study of Local Government Initiatives in Idah and Dekina, Kogi State

Authors

  • Lawal Farida Department of Mass Communication, Nasarawa State University, Keffi, Nigeria
  • Anthony Igyuve Department of Mass Communication, Nasarawa State University, Keffi, Nigeria

Keywords:

Open Defecation, Communication Strategies, Kogi State, Participatory Communication, Behaviour Change Communication

Abstract

Open defecation remains a serious health issue in parts of Kogi State, particularly in Idah and Dekina. This study examined how communication strategies influence the shift towards open defecation-free (ODF) practices and evaluated the role of local government interventions. Drawing on the Health Belief Model and Diffusion of Innovations Theory, the research combined interviews with key stakeholders and a survey of 140 public health officials. Findings revealed that a mix of advocacy, behavioural change communication, and social mobilisation is being used, with social media and traditional media as main channels. While most officials (77%) viewed the strategies as effective, challenges such as limited awareness, cultural norms, and funding constraints continue to hinder progress. Moderate community engagement (51%) also limited impact. The study calls for more inclusive, culturally aware messaging, stronger community involvement, and alignment with Nigeria’s Clean Nigeria: Use the Toilet campaign. These insights offer practical guidance for improving sanitation efforts and advancing Sustainable Development Goal 6.

Author Biography

  • Anthony Igyuve, Department of Mass Communication, Nasarawa State University, Keffi, Nigeria

    Professor Anthony Igyuve lectures at the Department of Mass Communication, Nasarawa State University Keffi, Nigeria, and specialises in development communication and new media.

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Published

2024-12-30