Media Advocacy for Social Environmental Change in Nigeria

Abstract

Communication is important in bringing social environmental change. Social environmental change is a concept that holds that our environmental behaviour is changed by the components of environmental awareness, concerns, education, knowledge and values through communication means. The study discusses media advocacy for social environmental change. It looks at the concept of social environmental change as individual and collective efforts in environmental management; and the relevance of media advocacy for social environmental change. The study is anchored on value change theory, which explains that the extent of value we place on the environment determines the extent of our effort on social environmental change. The paper is exploratory in nature as it adopts a descriptive –analytic research method by gathering literature data. From the various literature gathered and discussed, it was established that consistent environmental media advocacy is needed to bring about social environmental change. Consistent media advocacy is imperative for social environmental change. Right environmental behaviour is necessary for social environmental change.