EFFECTS OF ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN SOKOTO METROPOLIS

Abstract

This study examines the effect of entrepreneurial orientation on performance of selected small and medium scale enterprises (SMEs) in Sokoto Metropolis. The survey research method was employed in this study and the study relied on primary data. The study’s population and sample size comprised 1,180 registered SMEs and 299 SME Owner and/or Managers.  Partial least square structural equation modelling (PLS-SEM) was employed to test the research hypotheses. The study revealed that there is a significant positive relationship between proactiveness, innovativeness and risk taking on performance of SMEs in Sokoto Metropolis. The study recommends that SMEs owners and managers should be committed to process and radical innovation in their dealings so as to increase and expand their customer base.