The Contribution of Media in Dissemination of Agricultural Information to Farmers in Makurdi (Case Study of Harvest FM Radio)

Abstract

The study aimed to assess how well Harvest FM’s agricultural programs meet the needs of local farmers. Key objectives included evaluating farmers' exposure to these programs, identifying which programs effectively disseminate information, and examining the impact on farmers' knowledge. The research involved surveying 400 respondents using structured questionnaires and analyzed data with descriptive statistics. Findings revealed that farmers had moderate exposure to agricultural information from Harvest FM and were generally aware of its programming but lacked specific awareness about agricultural content. The study also found that while Harvest FM’s broadcasts contributed to farmers' information needs, various challenges limited the effectiveness of dissemination. Recommendations included increasing the frequency and duration of agricultural broadcasts, expanding content and formats, improving technical quality and personnel, and enhancing awareness of specific programs. The study suggested conducting regular opinion polls to gauge audience engagement and incorporating local dialects to improve comprehension and credibility.