COVID-19 PANDEMIC AND THE PERFORMANCE OF SMALL POULTRY BUSINESS ENTERPRISES IN LAGOS STATE, NIGERIA

Abstract

COVID-19 pandemic has affected market share and competitive advantages of most small
businesses around the world which Nigeria is no exception. The main objective of the study is to
examine the effect of Covid-19 Pandemic on the performance of the Small Poultry Business
Enterprises (SPBEs) in Ojo LGA of Lagos State, Nigeria. The independent variable is Covid-19
Pandemic while dependent variables are market share and competitive advantages. The research
design for the study was descriptive survey design. The population of the study includes all the
small poultry business, veterinary experts, feed producers and equipment/input suppliers in Ojo
LGA of Lagos State, Nigeria. Convenient sampling technique was chosen for the study since the
population is not certain. The sampling size of the study was three hundred and eighty-four (384)
using Saunder, Lewis and Thornhill (2009) formula. With an addition of 10% of 384 of the sample
size derived, making a total of four hundred and twenty-two (422) respondents sampled. A oneway
ANOVA was performed to compare the effect of COVID-19 on market share. A one-way
ANOVA reveals that the difference is positive and hence there was statistically significant
difference between COVID-19 and market share (F(12, 354) = (50.577), p = 0.02. A one-way
ANOVA was performed to compare the effect of COVID 19 pandemic on competitive advantage.
Also, the one-way ANOVA reveals that the difference is positive and hence there was statistically
significant difference between COVID-19 pandemic and competitive advantages (F(12, 354) =
(47.674), p = 0.02. Based on the findings of the study, the following recommendations among
others were made, that: Small poultry business owners and managers should leverage on the gains
of Information and Communication Technology (ICT) to boast their operations, this would go a
long way in boasting sales turnover and profit in the long run; small poultry business owners
should applied backward integration strategy in the aspect of poultry feed to enable them cope
with rising cost of foreign and imported feed and government and corporate bodies should help
the farmers with loans and subsidies to enhance growth and sustainability of poultry business in
Ojo LGA of Lagos State, Nigeria.