Assessment of Public Relations Strategies Adopted by the Federal Ministry of Humanitarian Affairs in Implementing the N-Power Programme in Nigeria

Authors

  • Akinsola Modupeola Temitope Department of Mass Communication, Nasarawa State University, Keffi, Nasarawa State, Nigeria
  • Tsegyu Santas Department of Mass Communication, Nasarawa State University, Keffi, Nasarawa State, Nigeria

Keywords:

Public Relations, N-Power Programme, Government Communication, Social Media Strategy, Youth Empowerment

Abstract

This study examines the Public Relations (PR) strategies adopted by the Federal Ministry of Humanitarian Affairs, Disaster Management, and Social Development in implementing the N-Power programme in Nigeria. Using a quantitative survey research design, data was collected from 358 N-Power beneficiaries in Abuja using a closed-ended questionnaire to assess the effectiveness of PR strategies. The study was anchored on the situational theory of public and reputation management theory. The major finding indicates that social media campaigns (48%) serve as the primary PR strategy, with Facebook emerging as the most effective platform for programme communication. The study recommends developing an integrated communication framework that combines digital and traditional outreach methods, establishing a centralised information verification system to combat misinformation.

Author Biography

Tsegyu Santas, Department of Mass Communication, Nasarawa State University, Keffi, Nasarawa State, Nigeria

Dr Tsegyu Santas lectures at the Department of Mass Communication, Nasarawa State University Keffi, Nigeria. His research focuses on journalism and media studies, digital media and development communication.

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Published

2024-12-30

Issue

Vol. 15 No. 2 (2024): LAPAI JOURNAL OF HUMANITIES

Section

Articles