Audience Perception of Social Media Reports among Voting Age in Abuja During the 2023 Presidential Elections in Nigeria

Abstract

This study investigates the audience perception of social media reports among voting-age residents in Abuja during Nigeria's 2023 presidential elections. The research employed the Social Cognitive Theory and Technological Determinism Theory through a quantitative survey methodology. From 400 questionnaires distributed, 380 valid responses were analysed. The major finding reveals a significant dichotomy in perceptions: while 44% of respondents viewed social media as credible for political engagement, 56% were sceptical about its role in propagating misinformation. The study recommends implementing robust fact-checking mechanisms and enhancing media literacy programs to empower users to discern credible information on social media platforms.