Assessment of Public Relations Strategies for Corporate Image Building in Telecommunications Companies in Nasarawa State, Nigeria

Abstract

Public Relations plays a key role in shaping the corporate image of telecommunications companies, especially in competitive markets where brand perception influences customer loyalty. This study examines how MTN and GLO utilise public relations strategies to build and maintain their corporate image in Nasarawa State, Nigeria. Through a critical review of existing literature and empirical data, the study explores the effectiveness of these strategies in aligning public perception with brand messaging. Key areas of focus include media relations, crisis management, corporate social responsibility, and digital engagement. Findings reveal a gap between public relations efforts and actual service delivery, which affects customer trust and satisfaction. The study highlights the challenges faced by telecommunications firms in managing their reputation and offers recommendations for improving public relations practices to enhance corporate credibility.