Social Media Platforms as Basic Tools for Voter Mobilisation in Nigeria's 2023 Presidential Election

Abstract

The digital revolution has transformed political communication across Africa, with social media emerging as a powerful force in electoral processes. Social media platforms have been very instrumental in providing succour to election awareness. This study examines how social media platforms influenced voter mobilisation during Nigeria's 2023 presidential election in Benue State. Using a survey design, data were collected from 388 respondents across three senatorial zones. The study adapts Agenda-Setting Theory and Technological Determinism Theory as its theoretical framework. Findings reveal Facebook and Twitter (now X) as the most utilised platforms for political engagement. While these tools increased voter awareness and participation, they showed minimal impact on altering voter preferences. Challenges included misinformation, network instability, and harassment of users. The study recommends expanding platform diversity, improving digital infrastructure, and implementing policies to curb electoral misinformation.