A Linguistic Stylistic Analysis of Selected Healthcare Promotion Posters

Abstract

This study aims to uncover how language is employed to enhance public health awareness and influence health-related behaviours. It adopted multimodal stylistic theory and rhetorical structure theory using a descriptive qualitative content analysis. The analysis focuses on linguistic features, such as choice of vocabulary, syntactic structures, and rhetorical devices, to determine how effectively these materials communicate their messages to diverse audiences. The findings reveal that visual texts employ persuasive language, rhetorical devices, and emotive appeals to convey health messages. The study identifies dominant linguistic features, including imperatives, metaphors, and allusions, which create a persuasive and engaging tone. The study demonstrates how language and style are used in health communication in a specific cultural context.